What style of video do you need?
Which video style is best to deliver your message?
Brand documentary video: An ‘about us’ video showcasing your brand’s story and personality
How-to video: Train your customers on specific uses of your product
Expert video: Showcasing your company’s expertise and drive traffic to your site
Promotional video: Short videos for events or press releases
Product demo video: Showcasing your product’s unique features, highlighting what sets it apart from other offerings
Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?”
There’s no easy answer, of course.
My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost to build a house?”
To answer that, we need to know intended use (full-time residence or summer home?);
size (for a family of four or a single person?); and the quality of the materials
(Home Depot fixtures or high-end functional art fixtures?).
The same holds true for video.
Everything from intended use (60-second video news
release or five-minute documentary story?) to the quality
of the final editing (is it to be edited in iMovie or Final Cut Pro?)
influences the costs of video.
Before you can answer the question “how much,”
you really have to answer the questions
“why” and “what kind” and “who for?”