Video marketing is one of the most popular tactics for online marketers today, and with good reason: video is more engaging, more memorable, and more popular among consumers than any other type of content. To give you some idea of just how important video content is for your digital marketing strategy, we’ve compiled a list of video marketing statistics from studies around the web

Video TrendsSavvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.

• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  
• By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  
• YouTube is the second most trafficked site, after Google. (Alexa)
  
• One minute of video is worth 1.8 million words. (Forrester Research)
  
• Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  
• 59% of executives say they would rather watch a video than read text. (Wordstream)
  
• 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
  
• In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
  
• 51% of all video plays are on mobile devices. (Adelie Studios)
  
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
  

Social Video Statistics
As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown.

• Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
  
• 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
  
• 100 million hours of video are watched each day on Facebook. (TechCrunch)
  
• 500 million people watch Facebook videos every day. (Tubular Insights)
  
• Social video generates 1200% more shares than text and image content combined. (Wordstream)
  
• Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  
• Snapchat users watch 10 billion videos each day. (AdWeek)
  
• 82% of Twitter users watch video content on Twitter. (Twitter)Periscope users have created more than 200 million broadcasts. (Periscope 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
  
• In 2016, the time Instagram users spent watching videos increased by more than 40 percent. (Instagram)
  

Video Marketing Statistics
These amazing stats show the proven power of video marketing tactics.

• Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
• Including video on landing pages can increase conversion rates by 80%. (Unbounce)
• Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
• 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
• Searches related to “how to” on YouTube have grown 70% year on year. (Google)
• Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
• 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
• 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
• 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
• Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
• 52% of marketers say video is the type of content with the best ROI. (HubSpot)
• 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
• Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
• Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
• Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
• 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
• On average, people spend 2.6x more time on pages with video than without. (Insivia)
• Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain) While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences. 
• 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)
• 85% of Facebook videos are watched without sound. (Digiday)
• 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot)
• 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
• Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)
• 56% of viewers are likely to skip online video ads. (Marketing Land)

The takeaway
Still with us? We just have two more key statistics for you:

• 78% of marketers say their most effective SEO strategy has been creating more relevant content (Marketingprofs.com)
• 43% of people want to see more video content from marketers. (HubSpot)
• 73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. (Buffer)
  

 That’s where Hillyfield Productions can help!
With Hillyfield Productions, we have a fast turn around in video production and always create professional-quality videos for all marketing needs — from ads, to explainer videos, and more.

Get started here!

There is nothing worse than shaky video, it can distroy your video. To eliminate this problem use a handheld stabiliser like below.

Free video software that allows you to edit video files and create videos of all types. It supports the most popular video/audio formats and codecs, including DVD, HD and GoPro videos. Preconfigured profiles make the creation of videos for various multimedia and mobile devices a snap.
http://www.videosoftdev.com/free-video-editor

The video editor offers a number of versatile features both for home and business use: text and audio overlay, an array of charts and diagrams as well as a slideshow maker.

Non-linear editing system. It means that video files and images do not necessarily have to follow a specific sequence – they can be in various places at any point of time. Besides, all objects can change their properties, shape and position in time.

No matter which platform you choose, you want to pay careful attention to the thumbnail image of your video. 

Why? Not only are you showing people how to do something (which suggests you know how to do it yourself) but you are also being “listened to” for hours rather than minutes – and that’s powerful.

Time and money
Although even the most basic tools will cost you a few dollars, the main expense will be time. It is only by creating more video courses that you get better at doing video courses.

Screencasting tools

Promise me one thing – please don’t make a movie with the internal camcorder and microphone in your computer.
Recording your face talking to camera properly takes practice and familiarity with principles of photography, so the best way to start creating video courses is with screencasting. Screencasting software takes a movie of your computer screen whilst recording your voice. Here are the “must have” screencasting tools:

• ScreenFlow (Mac only – get it if you have a Mac)
• Camtasia (Mac and PC – get it if you’re on Windows)

Trust me, these are the best two. They both are excellent editing tools as well. After you have finished recording, you can go back and zoom-in and zoom-out, highlight certain areas and edit out pauses, umms and errrs.

Pro tip: because of the editing functionality of ScreenFlow and Camtasia you never need to “re-take” or re-record. If you trip up over a word simply start again from the beginning of the sentence. You can sort everything out in the edit. Here is a video of me doing exactly that in ScreenFlow:

ScreenFlow and Camtasia have learning curves. Here are a couple of courses to help you: Phil Ebiner’s Screenflow Basics – Screen Recording Made Easy on Udemy click that link to get a 40% discount. And, Mel Aclaro’s Deep Dive Screencast Training: Camtasia Studio 8 (Windows), also on Udemy, click that link to get a 60% discount.

Microphones

As I said before, don’t use the built-in microphone on your mobile phone or computer. Here are three great recommendations in ascending order of price and quality:

• A great lapel mike for around $20 is the Audio-Technica ATR-3350 (clip it three buttons down from the top of the collar or equivalent)
• I currently use the Blue Snowflake ($40) it sits on a desk and so can pick up noise from your computer so put it on a heavy book
• I will shortly be purchasing the Blue Yeti (Silver edition) ($105) as well as a pop filter and a stand or shock mount to improve the sound even further

It will only cost you a few dollars to buy a proper microphone that will improve the audio quality no end.

Cameras

Taking video of yourself talking to camera is something I’m personally struggling with at the moment but it adds huge benefits to the people taking your courses as well as your personal brand.

The good news is you may well have a very good high definition camera with in easy reach of you right now – your smart phone. An iPhone, an iPod touch or an iPad are capable of shooting television quality moving images.

There are good Android devices for taking video as well, my Samsung S6 is still among the best. But, if your smartphone isn’t good enough for video, then you could buy a video camera for $50-$100 as long as it,s high definition (HD) with either a video mode of at least 720p or a frame size of least 1,920 x 1,080 pixels. If you really want to do it properly you could splash out on a DSLR like the Canon EOS T5i for $800.

I’ve also seen some awesome results with this Logitech webcam for only $60.
With all of the above movie making equipment, you should always use one of the above microphone options with them. The micorphone in-built to the camera is never good enough.

Lighting and tripodsIf you’re doing any sort of video recording it’s essential that you mount the camera on a tripod and get the lighting right – this isn’t as difficult as you may think. Sitting beside a window during a bright day with a reflector on the opposite side will usually be enough for the lighting. Or you could get a low cost softbox kit.

As far as tripods are concerned a cheap option is the Flexpod Flexible Tripod for $8 which can sit on a table and hold your camera still. If you are using your phone to take movies, you will need a Glif (or you may be able to find something cheaper) which is a tripod mount for smartphones.