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48 video marketing statistics for 2018

20/11/2018

5 Comments

 
Video marketing is one of the most popular tactics for online marketers today, and with good reason: video is more engaging, more memorable, and more popular among consumers than any other type of content. To give you some idea of just how important video content is for your digital marketing strategy, we’ve compiled a list of video marketing statistics from studies around the web
video marketing Clonmel
Video TrendsSavvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • One minute of video is worth 1.8 million words. (Forrester Research)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
  • In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
  • 51% of all video plays are on mobile devices. (Adelie Studios)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)

Social Video Statistics

As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown.

  • Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
  • 100 million hours of video are watched each day on Facebook. (TechCrunch)
  • 500 million people watch Facebook videos every day. (Tubular Insights)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (AdWeek)
  • 82% of Twitter users watch video content on Twitter. (Twitter)Periscope users have created more than 200 million broadcasts. (Periscope 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
  • In 2016, the time Instagram users spent watching videos increased by more than 40 percent. (Instagram)

Video Marketing Statistics
These amazing stats show the proven power of video marketing tactics.
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • Including video on landing pages can increase conversion rates by 80%. (Unbounce)
  • Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  • 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
  • Searches related to “how to” on YouTube have grown 70% year on year. (Google)
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  • 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  • 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
  • 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
  • Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
  • Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  • Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  • 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
  • On average, people spend 2.6x more time on pages with video than without. (Insivia)
  • Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain) While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences. 
  • 15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land)
  • 85% of Facebook videos are watched without sound. (Digiday)
  • 82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot)
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)
  • 56% of viewers are likely to skip online video ads. (Marketing Land)

The takeaway
Still with us? We just have two more key statistics for you:
  • 78% of marketers say their most effective SEO strategy has been creating more relevant content (Marketingprofs.com)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • 73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. (Buffer)

 That’s where Hillyfield Productions can help!
With Hillyfield Productions, we have a fast turn around in video production and always create professional-quality videos for all marketing needs — from ads, to explainer videos, and more.
Get started here!
info@hillyfieldproductions.com
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You need a Gimbal for your phone

14/11/2018

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There is nothing worse than shaky video, it can distroy your video. To eliminate this problem use a handheld stabiliser like below.
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VSDC Free PC based Video Editor

14/11/2018

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Free video software that allows you to edit video files and create videos of all types. It supports the most popular video/audio formats and codecs, including DVD, HD and GoPro videos. Preconfigured profiles make the creation of videos for various multimedia and mobile devices a snap.
http://www.videosoftdev.com/free-video-editor
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The video editor offers a number of versatile features both for home and business use: text and audio overlay, an array of charts and diagrams as well as a slideshow maker.

Non-linear editing system. It means that video files and images do not necessarily have to follow a specific sequence – they can be in various places at any point of time. Besides, all objects can change their properties, shape and position in time.

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How To Host, Publish, And Promote Your Videos

14/11/2018

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video marketing Clonmel
By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.

With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads. 
Great! Now what?

Unfortunately, this is where video marketing efforts go off the rails. So much focus goes into preparing a good video that industrial marketers don’t consider what to do with it once it’s made. With that in mind, it's important to have a plan for hosting, publishing, and promoting your videos.

Where To Host Your Videos

Let's start here. In order to publish and promote your video, you first need to make it publicly available. There are several popular hosting sites, including:

  • YouTube: YouTube is by far the largest and most popular video hosting platform on the planet. YouTube is very simple and straightforward to use. Given its popularity, it works exceedingly well across different devices and at different bandwidths, so your videos will never suffer. Plus, because it is part of the Google networks, it provides some added search engine optimization benefits. However, customization is limited, and you have very little control of what happens after your video is complete.
  • Wistia: Wistia is a popular tool for marketing professionals, as it allows greater control over how and where your video is played. It's great for embedding on your website, and the platform offers robust analytics, including video heat maps and lead generation tools. On the downside, however, some of the better features of Wistia will cost you about $100 a month.
  • Vimeo: Originally launched as a competitor to YouTube, Vimeo has evolved to become the video platform for creative professionals. The aesthetics of Vimeo's player is impressive and user friendly, and the community is very active and helpful. However, Vimeo users expect a lot of polish and production value, and that isn't always ideal for industrial companies.

Optimize Your Video Thumbnail

No matter which platform you choose, you want to pay careful attention to the thumbnail image of your video. 
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The video thumbnail is easily the most important factor to drive a visitor to play or not play a video. One of the greatest driving forces of using video marketing is to prove to your viewers that you’re more than just a corporate logo and add a human element.

Something to remember when choosing an image for a thumbnail is that people relate to other people. We recommend making the thumbnail to your video a smiling human making direct eye-contact with viewers to increase the number of plays your video will receive.

Where To Publish Your Videos

Where should you publish your videos? The better question is, where shouldn't you?

You want to publish your videos in as many places as possible. Here are some ideas:

Create A Blog Post About It
Videos on blogs are proven to increase engagement and time on page. Use them to complement your written posts.
Be sure to post regularly. Search engines reward sites that post regular content, so publishing marketing videos on a regular basis will help you in your SEO efforts.

Post The Video On Social Media
You should use video on your social media channels as frequently as possible. Here are some reasons why:
  • A Facebook video receives 135% more organic reach than a Facebook photo
  • Videos are six times more likely to be retweeted than photos on Twitter

Incorporate Videos In Your Email Marketing
Adding video to your emails can boost engagement of that email significantly. According to Wistia, there was a 300% lift in click-through-rate CTR when using a video thumbnail over a plain image in an email.

Incorporating video into email marketing is not only easy, it can give you enhanced visibility into your marketing efforts and audiences. You can use videos to gather metrics, learn viewer behavior data, and translate that information into lead scoring and workflows.

Promoting Your Videos
Buyers consume millions of hours of video every day. However, more and more companies are producing videos as well. That means you have some competition, and relying on organic views and engagement alone won't always produce the best results.

Fortunately, a little bit of money can go a long way in ensuring your video reaches your intended audience. You can get started -- and get results -- with social media video ads and YouTube advertising for just a few Euros a day.

However, just like with any pay-per-click advertising, you want to follow established best practices in order to ensure you don't blow your budget. This involves a lot of testing, specific targeting, and well-defined audiences.
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Essential Tools For Creating Video Courses That Sell

14/11/2018

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Creating video tutorials and video courses is one of the best ways to prove and improve authority and expertise.

Why? Not only are you showing people how to do something (which suggests you know how to do it yourself) but you are also being “listened to” for hours rather than minutes – and that’s powerful.

Time and money
Screencasting tools
Microphones
Cameras
Lighting and tripods

Time and money
Although even the most basic tools will cost you a few dollars, the main expense will be time. It is only by creating more video courses that you get better at doing video courses.

Screencasting tools

Promise me one thing – please don’t make a movie with the internal camcorder and microphone in your computer.
Recording your face talking to camera properly takes practice and familiarity with principles of photography, so the best way to start creating video courses is with screencasting. Screencasting software takes a movie of your computer screen whilst recording your voice. Here are the “must have” screencasting tools:

  • ScreenFlow (Mac only – get it if you have a Mac)
  • Camtasia (Mac and PC – get it if you’re on Windows)
Trust me, these are the best two. They both are excellent editing tools as well. After you have finished recording, you can go back and zoom-in and zoom-out, highlight certain areas and edit out pauses, umms and errrs.

Pro tip: because of the editing functionality of ScreenFlow and Camtasia you never need to “re-take” or re-record. If you trip up over a word simply start again from the beginning of the sentence. You can sort everything out in the edit. Here is a video of me doing exactly that in ScreenFlow:

ScreenFlow and Camtasia have learning curves. Here are a couple of courses to help you: Phil Ebiner’s Screenflow Basics – Screen Recording Made Easy on Udemy click that link to get a 40% discount. And, Mel Aclaro’s Deep Dive Screencast Training: Camtasia Studio 8 (Windows), also on Udemy, click that link to get a 60% discount.

Microphones

As I said before, don’t use the built-in microphone on your mobile phone or computer. Here are three great recommendations in ascending order of price and quality:
  • A great lapel mike for around $20 is the Audio-Technica ATR-3350 (clip it three buttons down from the top of the collar or equivalent)
  • I currently use the Blue Snowflake ($40) it sits on a desk and so can pick up noise from your computer so put it on a heavy book
  • I will shortly be purchasing the Blue Yeti (Silver edition) ($105) as well as a pop filter and a stand or shock mount to improve the sound even further
It will only cost you a few dollars to buy a proper microphone that will improve the audio quality no end.

Cameras

Taking video of yourself talking to camera is something I’m personally struggling with at the moment but it adds huge benefits to the people taking your courses as well as your personal brand.

The good news is you may well have a very good high definition camera with in easy reach of you right now – your smart phone. An iPhone, an iPod touch or an iPad are capable of shooting television quality moving images.

There are good Android devices for taking video as well, my Samsung S6 is still among the best. But, if your smartphone isn’t good enough for video, then you could buy a video camera for $50-$100 as long as it,s high definition (HD) with either a video mode of at least 720p or a frame size of least 1,920 x 1,080 pixels. If you really want to do it properly you could splash out on a DSLR like the Canon EOS T5i for $800.

I’ve also seen some awesome results with this Logitech webcam for only $60.
With all of the above movie making equipment, you should always use one of the above microphone options with them. The micorphone in-built to the camera is never good enough.

Lighting and tripodsIf you’re doing any sort of video recording it’s essential that you mount the camera on a tripod and get the lighting right – this isn’t as difficult as you may think. Sitting beside a window during a bright day with a reflector on the opposite side will usually be enough for the lighting. Or you could get a low cost softbox kit.

As far as tripods are concerned a cheap option is the Flexpod Flexible Tripod for $8 which can sit on a table and hold your camera still. If you are using your phone to take movies, you will need a Glif (or you may be able to find something cheaper) which is a tripod mount for smartphones.
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Glif
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5 Tips to Help MakeĀ  Marketing Videos

14/11/2018

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Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message.
Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own.

Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. Read this post and take away five tips to create a great video to market your business.

1) Showcase Your Personality

Whatever it is you’re producing, you’re likely not the first one to do so. The number one marketing challenge you’ll face during launch is standing out from competitors in your field. What sets your productivity app or hilarious slogan t-shirt or handcrafted eco-friendly wooden rocking horse apart from the pack?
Approximately zero potential customers will likely read your thousand-word written explanation about why your wooden rocking horse is more eco-friendly than the next guy's. Visual content is much more digestible, accessible, and shareable to the average person. Infinite bonus points if you can figure out a way to showcase the personality of your product (or your company, or just yourself) in a way that’s relatable and memorable.
Have you ever made a purchase just because you loved the personality of the brand? Chances are, it was a piece of visual content—perhaps a video—that you instantly connected with because it was just so likable. Aim to create that kind of video content. If people decide they like you, they’ll show you by becoming customers.
How to do itBe honest with yourself about your on-camera skills. Is your business partner more charismatic? Put him or her in front of the camera, instead. Talking into a mic and speaking to an unseen audience may seem easy, but it often is not. Do several takes, upload them all, and edit out awkward pauses. Practice trimming and splitting clips until your transitions look natural.
People love to learn about the personality of a brand by getting a glimpse behind the curtain. If you’re making a physical product, some footage of the manufacturing process is an excellent way to make your product relatable. Don’t be afraid to whip out your cell phone if you’re missing a moment, be it putting the final touches on a great-looking product or your lead developer falling asleep at his desk.

2) Explain What You’re Doing

Have you ever joked about being married to your work? Like a regular marriage, you’re incredibly familiar with your “spouse”. You know things about each other that no one else knows.
You know your product better than anyone else. That’s great, but you may make the mistake of assuming everyone else knows the ins and outs of your product, too. Don’t jump right to marketing Awesome Thing About My Product #5 just because you assume Things 1 through 4 are obvious.
Take a look at your product as if you know nothing about what it is, what it does, or what kinds of problems it can solve. Tell yourself the story of your product as if you know nothing. Then, take that story and tell it to everyone else.

How to do it


If you’re marketing a digital product, it’s time to learn how to create a quality screen capture video. Demonstrate the typical use of your product, but don’t jump right into it—use screen capture to demonstrate a problem or pain point that your product solves. If the viewer can identify with the problem you’re showing them on-screen, they’ll be much more engaged when you introduce your product. Use repetition, and don’t go too fast. This is the first time they’re seeing your product in action, and you want to give the viewer the chance to experience the full effect of its genius.
If your product is physical, focus on showing them what your product does and how it can help. Think about demo videos or commercials you’ve seen for popular pieces of technology. They don’t spend two or three minutes talking about battery life and storage capacity. They use that valuable video real estate to show the product in action, being used as the average consumer wants to use it. 
Be helpful in your video, and err on the side of over-explaining. Use captions or video annotations (think Pop-Up Video) to explain anything that isn’t obvious, or use them to supplement your voice over narration.

Example: PadMapper


3) Add Some Value

Believe it or not, not everyone will want to sit through your video, even if it is short. Why should they? There are millions of other videos on the Internet, and some of them even have cats in them.

Figure out what value your video is going to offer to your audience. Does it tell a great story? Does it explain how to solve a problem? Does it give them an insider reward, like a discount code or a clickable link to a free trial? Or is it just three minutes of you ranting into the camera about why non-eco-friendly wooden rocking horses are the worst thing ever invented?

Add some value to your video, and watch it get shared beyond just your inner circle of friends and fellow rocking horse enthusiasts. Believe it or not, most people are altruistic—if they see a clear benefit to be gained from watching your video, they’ll want to share that benefit with their friends and connections.

How to do itThink back to the last video you shared.
Why did you share it? Chances are, if you’re like most people, you wanted to establish your authority on the topic. You wanted to be the first to present that piece of information to the people in your circle. It’s why most content is shared—for the social cred.

You can give people the social credibility they want by creating smart, informative videos for them to share. If your product solves a problem, present the solution in a way that sounds revolutionary. For example, if your product speeds up a task that your target customer must perform often, use picture-in-picture editing features to demonstrate how much quicker they can accomplish the task using your product.

It’s great to tell someone that they can save 30 seconds searching for the best rate on their next flight, but if you can show the typical process side-by-side with your innovation, you can actually make them sit through those 30 seconds. It will be excruciating. They will buy your app.

If you decide to go with a more tangible benefit such as a discount code or a free trial, make it easy for the viewer to get. Put a clickable link right in your video. Don’t tell them to go to another website (or do anything else at all). They won’t do it, and you’ll lose that opportunity. Keep it simple if you want your videos to convert leads.

Example: Moov


4) Tell A Story (That Goes Somewhere)

Think back to high school English class, when you learned about the components of a story—there’s an introduction, conflict, climax, and resolution. If you leave out any of these crucial parts, you’re left with a collection of sentences that have been smashed together for no apparent reason.
Not only should you tell a coherent story (and this will require some pre-planning, writing, and editing), but you should make sure it goes somewhere. A nice, tidy ending is great, but building suspense is better. Are you going to produce another video to continue the story? If so, why should your viewers be excited to watch it?
How to do itYou thought this would be all visuals? You’re going to have to write. If you don’t plan your story, it won’t materialize out of the ether. Make a plan for your video content, and look beyond video number one.
Rather than one explainer video, is your product suited to a series of instructional videos? Can you help people create something with your product? Break that “something” into pieces, and create a series of short videos. You can even record the entire series in one go, and use an easy editing tool to break the footage out into logical sections. Keeping your audience waiting for more (as long as it’s great content) is an excellent way to stay top-of-mind.
If you’re more of a storyteller, you can keep a video series looking cohesive (and cut down on your workload) by reusing clips. Remind your viewers of the product benefits you explored last time, and build on the story you’ve already told. Just be sure to store your edited video somewhere safe—the cloud is your best bet—so you don’t have to repeat all your hard work each time you make a new video.
Even if your story doesn’t end at the end of the video, that chapter does. Make sure you leave your viewer with something concrete to do. There should be a call-to-action at the end of every video, even if you set an expectation that another video will follow. You never know when a viewer will disengage from your content, so give them opportunities to become a customer or subscriber while you have their attention.

The Example: WatchSuperFoods


5) Get It Out There

You’ve created a great piece of video content that showcases your personality, explains what you’re doing, has a clear benefit, and tells a great story. What do you do next?
Okay, this one is painfully obvious—you promote the heck out of it. We don’t have to tell you why you want to do this step. We do, however, want to help you do it well.
How to do itThe best way to ensure people watch your video is to give it a great title. Regardless of how the saying goes, nearly everyone does judge a book by its cover. After Google, YouTube is the second-largest search engine in the world. You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal. Same goes for your description and tags. Try using hashtags in your title to ensure you’re getting found with the right keywords.
Speaking of covers, you’re going to want to put some time into selecting the right thumbnail for your video. This is all the potential viewer will see before they decide whether or not to hit the “play” button, so make that one image extra-compelling.
Export your video to more than one platform. Some people watch on YouTube, some will only watch videos on Facebook. Don’t limit yourself to one platform, or you’ll miss out on a huge number of potential viewers.
This should go without saying, but don’t put out a bad-looking video. You don’t need a huge budget and a team of professionals to make a great video anymore. Learn how to use the editing tools you have to work with and export your finished product in HD, and there’s no reason your video can’t look pro.
That’s it! With these five tips in mind, you can market your business like a seasoned video producer. Go forth and convert!

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