I really like this 'Event Video'. Global service design agency Fjord asked us to produce a highlight video featuring their guests and panelists at an event focused on wearable technology in San Francisco
Post-production is where it all comes together. Nobody sees what goes on in this phase, but it will make or break your video. It’s not easy to tell what went into the editing process or how much audio leveling, mixing, and enhancing goes into a piece. Here are the key parts:
Editing: Production typically requires more editing than you’d probably think. Sorting through and analyzing all that footage takes time. Allow enough time for revisions and approvals in this stage, I find that most clients need at least two rounds of revisions, and these should be planned for from the start.
Sound Mixing: Only once the picture has been locked and the client is happy with the edit should the audio mixing be done. You don’t want to waste time cleaning up things that will be cut.
Color Correction: Color correction can turn decent-looking footage into great looking video. But it’s not a simple procedure. As a result, we like to allow a good deal of time for this at the end.
Approvals: It’s good practice to show the client a “rough cut” (or sometimes even a not-so rough cut) and then give them at least two rounds to make changes. These rounds of revisions should be built into the budget. If chang-es keep coming, the client should be prepared to allocate additional budget toward further refinements.
Delivery: The delivery format and method is something that needs to be ar-ticulated at the very beginning of the project, as it can have profound implica-tions on the entire process. If you are unsure, you should involve your produc-tion team to resolve this question up front. It’s a very big deal and can kill a project if someone makes a wrong assumption
A video can mean many things. It can be completely animated, or it may consist of live footage. It can consist of all text or still photos, or it may contain a combination of some or all of these elements. Whatever your video is like, you need to understand a few production concepts and terms.
Camera footage:There are a plethora of cameras out. It takes some techni-cal expertise and experience behind a few cameras to appreciate their differ-ences. I don’t have space in this guide to describe the many options. Just be aware that if you plan to shoot live footage, it’s important to plan ahead and hire an experienced camera operator.
Hard Drives and Media Cards: Tape is dead. Most high-end production today is done on digital media cards, and the data needs to live somewhere after shooting. Plan to have at least two hard drives for your media in case one fails. After production, give one hard drive to your clients and leave one with your producer for any last minute or future changes. You might not have time to ship it!
Motion Graphics: Motion graphics can add a lot to a video production. But it takes talent, time and money to deliver high quality graphics. Be sure to build in time for revisions, approvals and unexpected complexity. Some of the most interesting and original motion graphics can be experimental, so plan in a little extra time if you want to push the envelope.
Photos: Animating photos can be a great way to make video, but they need to be high quality, and you’ll need lots of them! I like to shoot each photo in a montage for 3-4 seconds. If you plan to do any zooming in, make sure the resolution is high enough to look good close up.
Music: Nothing makes or breaks a video like music. There are plenty of royalty free music sites out there where you can buy instrumental tracks for around $30 each. If you have the budget, you can get much more impact by custom scoring the piece. But don’t use music from your favorite artists un-less you like getting sued.
Text: When you are on production, be sure to note the spelling of people’s names and their titles. It will save a lot of hassle later!
Video Pre-Production essentials
In my opinion, pre-production is the most important phase. If you don’t set a solid foundation, everything later is on shaky ground.
Here’s a rundown of what happens in the pre-production phase and why:
Planning: The goal here is to establish goals, funny as that sounds. What is this video supposed to achieve? The simpler your answer, the more likely you are to have a good outcome. When you have multiple objectives things quickly get convoluted and complicated.
Scripting: This is where your video takes form and where you have to do the heavy lifting. Even if your video is unscripted, this is the point where you will make critical decisions. What will people talk about? For how long? What emotion should they convey? How does it all tie together? Without a solid plan on paper, you have no compass when the camera finally rolls.
Story-boarding: If you take the time to plan out what the audi-ence will see in each shot, you can make the most efficient use of your cam-era time. This step also helps reveal any holes in your script — places where it’s not clear how to visually represent what’s being said in the audio
Revisions: It’s wise to build at least two rounds of revisions into your script-ing process. It can take time to develop a workable script, but the pay-off is well worth it. A little polish here can make all the difference in the quality of the final product.
Budgeting: Many people want know to how much a video will cost, even before any critical decisions have been made. Unfortunately, it’s usually impossible to answer this question in anything but the most general of terms. The best way to work is to hire a producer and/or writer to develop the core concept. Then and only then can you determine what it will take to get there.
Scheduling: Just as a video’s budget is determined by the concept, so is a production’s schedule. Most projects will require a wide array of people and equipment, all of which need to be scheduled. While you may not always have the luxury of starting the pre-production process early, advance planning usually results in a better product. Ideally, you would allow 3+ months for short-form video and 6 months for long-form pieces. If you aren’t able to plan ahead, you be prepared to pay more or accept somewhat lower quality
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