www.veedyou.com has just sent me a great post on video marketing they would like me to repost.

​Video marketing statistics are super important when planning your marketing strategy.
There is a ton of data available online, but not all of it is up to date. And being “up to date” is very important in the fast-changing world of digital marketing.

Facing a lockdown, many of us have realized the importance of video content. Its power not only to entertain but also to unite and educate has shown that video content in its various forms is the future of online marketing. 
Luckily for us, I did not see any decrease in the demand for our video editing services, so that’s one thing to be happy about.

If you haven’t done before, now is the right time to invest in video marketing. For those who are already using video content; it’s time to redouble your efforts.

Are you in two minds? Unsure whether to invest in video marketing?

Why is Video Marketing Important?People are leaning towards online video content more than ever before. The numbers are there for everyone to see:

• According to Cisco, soon 82% of all web traffic will move towards video content.
• In 2021, an average person will spend as much as 100 minutes of his/her everyday life watching videos online.
• Users are twice as likely to share videos compared to other content types.
• 54% of people want to see more video content in 2020.
• In the United States, 56% of the young ones (8 to 12-year-olds) and 66% of the teens (13 to 19-year-olds) view videos online every day.

The Head of Forecasting at Zenith, Jonathan Barnard, agrees that online video consumption has rapidly increased. Users now spend on online videos more than half of the time that they normally devote to regular television programs.
According to him, the boost in viewership has increased the demand for video marketers.
The demand for advertisers and the increase in expenditure shows that at present video marketing is the fast-growing digital channel.
Video Marketing and Return of Interest (ROI)Video marketers seem to be real gung-ho about including video in their marketing plan for 2020.
But, is it really worth spending time, money, and effort? The following statistics seem to suggest that it is.

• 89% of marketers say using video content increases their ROI.
• 87% of all marketers say using video content has helped drive traffic to their website.
• 83% of all marketers feel using videos improves lead generation.
• 80% of marketers feel video content has increased their sales.

​Bottom Line: The majority of video marketers are obsessed with videos for a reason.
No one can deny the benefits of video content in promoting and marketing brands and businesses.
For example, SAP received millions of impressions after their video marketing campaign.
Further, a marketing campaign with heavy video content helped Tiger Fitness achieve a 60% repeat customer rate, which is 3x times the industry average.

Video Marketing: Who Is Using It?Let’s not assume anything. It’s best to start from scratch. How widespread is video marketing? Who is using it and their plans for the future?

• As high as 92% of all marketers agree that video content is a vital part of their marketing strategy.
• 66% of B2C marketers have used video content in their marketing strategy.
• 71% of B2B marketers have used video content in their marketing strategy.
• 99% of marketers that are already using video marketing will continue to do so in 2020.
• 59% of marketers who did not use video marketing in 2019, said they’ll make it part of their marketing strategy in 2020.
• 95% of marketers say they will maintain or even increase the spending on video marketing.

Bottom Line: In 2020 and beyond, two-thirds of marketers are planning to use video marketing.
You don’t want to miss out on this opportunity. But, bear in mind, the competition for user attention is going to be fierce.
To beat the competition, make sure you learn your customer behavior and their decision-making process.
How Does Video Content Help Brands and Businesses?Video Marketing Promotes Brand AwarenessCompared to other marketing channels, video content is more popular, engaging, and memorable, which is why it’s the right tool to promote brand awareness.

Video Marketing Promotes Brand Awareness
Compared to other marketing channels, video content is more popular, engaging, and memorable, which is why it’s the right tool to promote brand awareness.

Here are the numbers to back that up.​

• People will spend 88% more time on a website with video content.
• 72% of consumers prefer video to text content while researching a product or service.
• 53% of people engage with a brand after watching one of their videos on social media.
• 68% of consumers prefer to engage with brands that use video.
• 96% of people view explainer video to understand a product or service.
• Bottom Line: The first and perhaps the most important influencer that drives the sales process is none other than Brand Awareness.

It isn’t enough that the customers know your name. Customers also want to know the values you stand for.

No other content type, except videos, give businesses the opportunity and freedom to get creative and develop quality content that best explains their vision and mission to the customers.

Video Marketing Helps Generate Leads

From the above statistics, we know that video marketing promotes brand awareness. Does it also generate leads? Yes, here are the key numbers you should know:

• 81% of video marketers state videos help generate leads.
• 84% of video marketers state videos boost traffic to their website.
• 80% of video marketers say that videos increased the time visitors spend on the website.
• 41% of video marketers say the use of videos has led to lesser support calls.

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I just finished the new  Clonmel Plumbing Website, just launched their new website. www.clonmelplumbing.ie/

BACK OPEN….BUT A LITTLE BIT DIFFERENT.

There are so many “best practices” in logo design that it’s easy to get lost in all that knowledge. But even the most experienced designers and biggest brand enthusiasts among us can always learn something new.

That’s why I’ve done the research and I'm here to shake things up with the most up-to-date logo statistics from the Fortune 500 list.
I’ll be sharing statistics, interesting trends, and fun facts about logos and branding. Busy CEO, in-house marketer, or even freelancer, you’re sure to find something that will help you grow your brand and boost your business.

Successful logo design is a balance between fitting in and standing out, adhering to best practices without getting too generic. So how do the most successful companies in the world achieve this tricky design balance? Let’s look at the numbers to find out.
We compiled the following logo statistics by analyzing companies from the 2019 Fortune 500 list.

I divided the Fortune 500 logos into seven distinct types to see which logo style is most popular.

And the findings are pretty clear: combination logos rule! Of these top 500 companies, over 60% use combination logos.
The full breakdown is as follows:

• Combination logos – 307
• Wordmarks – 155
• Lettermarks – 24
• Emblems – 12
• Abstract icons – 1
• Pictorial icons – 1
  

It’s no surprise that combination logos are so popular. By including both a wordmark and an icon, combination logos are incredibly versatile – allowing companies to use the icon, the text, or the full combination depending on the context of the logo.
In case you’re curious, the two companies that generally use stand-alone icons? They’re none other than Nike (abstract icon) and Apple (pictorial icon). No wordmark needed here!

Among Fortune 500 companies, blue is the top logo colour by far, accounting for nearly 40% of the entire list.

Want more detail? Here’s a look into the full logo breakdown by colour, sorted from most popular color to least popular color:

• Blue – 198
• Black – 128
• Red – 83
• Green – 35
• Gray – 25
• Yellow – 7
• Orange – 7
• Multicolor – 6
• Purple – 6
• Brown – 3
• Metallic gold – 2

It may be the least popular logo color in terms of numbers, but gold definitely makes a statement! The two companies that use gold, Markel and MGM Resorts International, rely on this unique colour choice to position themselves as high-end, luxury brands.

The colour breakdown above is based on each logo’s main colour. Of course, many logos utilize two, three, or even four colours at once – also shown in the blue logos from McKesson and Walmart above.
So what’s the most common number of colours within a single logo design? According to our research, two-colour combinations are the most popular:

• 217 logos use two colours (43%)
  
• 186 logos use one colour (37%)
  
• 68 logos use three colours (14%)
  
• 23 logos use four colours (5%)
  

And the final six logos (comprising less than 1%)? They’re multicoloured, incorporating five colours or more.

So which two colours work best together? Of the 217 logos that use two colours, the three most popular colour combinations are:

• Black and red – 39
• Black and blue – 22
• Black and white – 21

By choosing one of these two-colour combinations for your logo, you’ll place your company (or your client’s company) on the same footing as household names like these:

If you’d rather stand out than fit in, consider one of these two-colour combinations for your logo – used by just one or two companies on the entire Fortune 500 list!

• Black and pink – AutoNation*
• Purple and orange – FedExᐩ
• Green and red – US Foods Holdings
• Orange and white – The Home Depot
• Purple and red – Mondelēz International

*Pink is a very uncommon choice for logos, especially within the traditionally masculine automotive industry. However, AutoNation has used pale pink to create a brand identity built around its breast cancer charity work. Pretty remarkable!
ᐩCan you spot the hidden image in the FedEx logo? (Hint: Look between the “E” and the “x.”) Once you’ve seen the arrow pointing forward, you’ll never forget it! For a brand that’s always moving things forward, this clever design is exactly on-point – showing how white space can matter just as much as colour!

Across the web and in print, gradients are super on-trend for 2019 and 2020…but they haven’t caught on for too many of these Fortune 500 logos. Of these 500 global companies, just 34 logos incorporate gradients.

The five top-ranking companies with gradients in their logos are:

• Chevron (#11)
  
• Ford Motor Company (#12)
• General Motors (#13)
• United Parcel Service (#41)
• Procter & Gamble (#45)
  

Gradients are also what transforms a normal beige-y brown into a shiny metallic gold, demonstrated in the Markel and MGM logos above.

Among these 500 logos, the most popular font style is sans serif. And we really mean popular! Take a look for yourself at just how common sans serif fonts are:

• 367 logos use sans serif fonts only (73%)
• 90 logos use serif fonts only (18%)
• 32 logos use some combination of sans serif and serif fonts (6%)
• 11 logos use some other font style, such as handwritten or script (2%)
  

That means that three-quarters of all Fortune 500 logos use sans serif fonts! A few of the biggest names include:

Although sans serif fonts have been around for centuries, they’ve exploded with the advent of computer technology.

Why? Because sans serif fonts are historically easier to read on screens. Better screen resolutions are making this “fact” less true by the year, but many companies are still rebranding away from serif fonts and toward sans serif fonts just to stay current.

Some companies stylise their names differently in logos than they do in normal text. For instance, big-name companies such as Mastercard, eBay, and Intel have all chosen lowercase letters for their logos:

These lowercase logos are definitely notable, but they’re actually the least popular text style of all Fortune 500 logos. Here’s the breakdown of capital vs lowercase letters in logos:

• All caps – 233 logos (47%)
• Title case – 167 logos (33%)
• Combination – 62 logos (12%)
• All lowercase – 38 logos (7%)
  

The choice to use lowercase, all-caps, or traditional title case depends on several factors, including brand identity, font choice, and even the length of the company name. If you’re trying to choose the best font and text style for a new logo.

I really enjoyed tonight’s class with South Tipperary Women in Business. I was teaching how to create a short video for Facebook. The basics of video editing.