So perhaps you've tweeted a time or two, asked people to follow your page on Facebook and LinkedIn, and thought about getting Yelped.
Know where your target audience is engaging: Don't waste time chasing after customers where they're not; find the networks where they already are. Look out for specific niche sites that focus on your industry. E.g: LinkedIn is a good choice for legal or financial service provider.
With so many social networks to post content online, it's hard to decide which platform will help companies reach their business goals.
Did you know that 80 percent of social media users prefer to connect to brands through Facebook versus other social networking sites. And that photos on Facebook generate 84 percent more link clicks than text and link posts, while auto-posting decreases likes and comments by 70 percent.
Similarly on Pinterest, Tutorial, guide, DIY and recipe photos see a 42 percent higher click-through rate than other photo types.
View below for more insights and tips.
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