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Video Tips & tricks - Using High End Production Equipment CRANES-DOLLIES--35mm-LENS
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We've been doing video production for nearly 20 years and have been providing Video Production in Melbourne for 10 years!
So lets get down to the main points covered in the Video.
In this edition we discuss high end video production equipment. We'll look at large and medium scale camera cranes, dollies and tracks and 35mm lens adaptors.
Cranes can make the difference between a boring and lifeless shot and an exciting shot as movement is essential to engaging the eye.
Camera cranes can offer visuals usually only found in cinema and broadcast and bring productions to a higher level.
The crane itself can swing from the ground to its maximum reach. They can also swing 360 degrees and the camera attached to the crane can pan tilt and zoom.
The large crane RCM used has a nine metre arm. It is used for real estate external shots, on shoots that require capturing large objects like planes or trucks as well as pieces to camera by presenters.
Smaller cranes are effective for use indoors and quick outdoor setups as they are easier to move around a location with.
Dollies and tracks offer great camera movement. They can move towards or away from a subject or from side to side.
Dolly shots can be used for interviews to reveal more of the background and create engagement.
RCM uses dollies and tracks for real estate interiors and can also ramp these shots.
Dollies and tracks can offer fluent movement to all shots whether they are indoors, outdoors, interviews or product shots.
Dollies and tracks are quick and easy to set up and a cost effective way to lift production values.
35mm lens adaptors allow 35mm lenses to be attached to high definition video cameras.
35mm lenses give a shallow depth of field, meaning the background is out of focus and the subject is in focus.
35mm lenses give more of a film look and focus the eye on a chosen subject.
Compared to a 35mm lens, the stock lens on a high definition video camera will deliver a flat, less appealing image without a clear focal point.
Using 35mm lens adaptors does take longer as lens and camera position changes are frequent but the end results are undoubtedly better.
Video production companies have access to these tools but most don't use them. It is important to hire a company who uses cranes, dollies and 35mm lens adaptors regularly as the operators and crew's experience makes all the difference.
This video series provides guidelines and tips for basic video production that
can be applied to any video you shoot and edit.
A video can mean many things. It can be completely animated, or it may consist of live footage. It can consist of all text or still photos, or it may contain a combination of some or all of these elements. Whatever your video is like, you need to understand a few production concepts and terms.
Camera footage:There are a plethora of cameras out. It takes some techni-cal expertise and experience behind a few cameras to appreciate their differ-ences. I don’t have space in this guide to describe the many options. Just be aware that if you plan to shoot live footage, it’s important to plan ahead and hire an experienced camera operator.
Hard Drives and Media Cards: Tape is dead. Most high-end production today is done on digital media cards, and the data needs to live somewhere after shooting. Plan to have at least two hard drives for your media in case one fails. After production, give one hard drive to your clients and leave one with your producer for any last minute or future changes. You might not have time to ship it!
Motion Graphics: Motion graphics can add a lot to a video production. But it takes talent, time and money to deliver high quality graphics. Be sure to build in time for revisions, approvals and unexpected complexity. Some of the most interesting and original motion graphics can be experimental, so plan in a little extra time if you want to push the envelope.
Photos: Animating photos can be a great way to make video, but they need to be high quality, and you’ll need lots of them! I like to shoot each photo in a montage for 3-4 seconds. If you plan to do any zooming in, make sure the resolution is high enough to look good close up.
Music: Nothing makes or breaks a video like music. There are plenty of royalty free music sites out there where you can buy instrumental tracks for around $30 each. If you have the budget, you can get much more impact by custom scoring the piece. But don’t use music from your favorite artists un-less you like getting sued.
Text: When you are on production, be sure to note the spelling of people’s names and their titles. It will save a lot of hassle later!
The video production process is divided into 3 phases:
1.Pre-production: planning, scripting, budgeting, scheduling
2.Production: Video shooting, graphic design, asset collection (which can happen any time)
3.Post-production: Editing, sound mixing, color correction, approvals, revisions, output