Video Post Production

Post-production is where it all comes together. Nobody sees what goes on in this phase, but it will make or break your video. It’s not easy to tell what went into the editing process or how much audio leveling, mixing, and enhancing goes into a piece. Here are the key parts:

Editing: Production typically requires more editing than you’d probably think. Sorting through and analyzing all that footage takes time. Allow enough time for revisions and approvals in this stage, I find that most clients need at least two rounds of revisions, and these should be planned for from the start.

Sound Mixing: Only once the picture has been locked and the client is happy with the edit should the audio mixing be done. You don’t want to waste time cleaning up things that will be cut.

Color Correction: Color correction can turn decent-looking footage into great looking video. But it’s not a simple procedure. As a result, we like to allow a good deal of time for this at the end.

Approvals: It’s good practice to show the client a “rough cut” (or sometimes even a not-so rough cut) and then give them at least two rounds to make changes. These rounds of revisions should be built into the budget. If chang-es keep coming, the client should be prepared to allocate additional budget toward further refinements.

Delivery: The delivery format and method is something that needs to be ar-ticulated at the very beginning of the project, as it can have profound implica-tions on the entire process. If you are unsure, you should involve your produc-tion team to resolve this question up front. It’s a very big deal and can kill a project if someone makes a wrong assumption