How Ecommerce Can Help Your Website Go Global

With an eCommerce store, you can sell your product or service to customers across the country. But why stop there? If you're ready to export, your website could be a passport to global sales success.

Over 70 percent of the world's purchasing power is located outside of the United States, according to the U.S. Commercial Service. This means that increasing your global market share can be great for your bottom line.

Here are some simple tools and features that can help your eCommerce business reach a global audience.

Choose The Right Domain Name

Every country has a two letter country code domain such as .uk for the United Kingdom or .ie for Ireland. Many local search engines favour sites with their own country-code domains, according to Export.gov, a site managed by the U.S. Department of Commerce's International Trade Administration.

In addition, choosing a domain name that is localized for your target markets can boost brand awareness, loyalty and even overall sales. “A URL for an online exporter's website should be short, simple, descriptive and memorable to customers in the target market," the organization reports.

You may also wish to pick a name written in language-specific script so customers can search for your site in their native language.

Talk Straight About Shipping

To streamline payments and improve the customer experience, make sure your shipping costs are clear and that you provide an easy-to-find link to your international shipping policies on your site.

Also consider providing localized FAQs, clearly posted contact information, and personalized responses to customer questions, advises Export.gov in its Basic Guide to Exporting.

There are a range of international shipping options based on your customers' location, the amount they are spending and how much the total order weighs.

Simplify Returns

When returns are easy, customers are more likely to make repeat orders. Start with a clear return policy that keeps customers in mind.

According to a UPS study, 45 percent of consumers returned an item that was bought online, and 42 percent made an additional purchase during a return. In addition, some 67 percent of shoppers review an online store's return policy before making a purchase.

Be sure to provide an easy-to-print or in-the box return label and communicate with customers to let them know a return credit is on the way.

It's easy to communicate with shoppers from your Store dashboard. You can use the Return Policy field to create a Return Policy that will display on your store's checkout page. It's also important to understand the rules of commerce in any country in which you do business. Shoppers in the EU, for example, have 14 calendar days to cancel a purchase.

It's also simple to send automated emails to your customers, including a refund email, through the Orders section of your dashboard.
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For eCommerce sites, exporting can be a great way to boost your global market share — and your bottom line. To connect with international shoppers, start by creating a localised domain name, setting clear shipping policies and simplifying your returns. If you'd like to learn more please contact us.